损失厌恶(Loss Aversion)现状偏差(Status-Quo Bias)乐观偏好(Optimism Bias)负面偏好(Negativity bias)禀赋效应(Endowment Effect)框架效应(Framing)控制错觉(Illusion of control)闭合需要(Need for closure)峰终定律(Peak-end rule)求知欲(Curiosity)集合补全(Set Completion)价值归因(Value attribution)稀缺(Scarcity)限量(Limited choice)限时(Limited duration)