• Data includes images, video, audio, graphs, etc.
    • Mostly embedded into Web pages, often via hyperlinks
    • Increasing demand for effective methods to organise and retrieve multimedia data
    • Web page layout mining can be used to find multimedia blocks
    • Example: Classify images
    • Use VIPS to identify multimedia blocks in a Web page
    • Use textual description around images for classification/categorisation
    • Use block-level link analysis (rather than page level link analysis such as Google’s PageRank)