|
Reactive |
Proactive |
Strategic |
Optimized |
Research and product innovation |
Patent as an after-thought |
Freedom to operate |
Aligned with business strategy |
IP drives strategic advantage - R&D investment |
IP portfolio and management |
Simple portfolio tracking |
Relate portfolio to business. Build IP awareness |
Portfolio management input to R&D and licensing |
Portfolio management for competitive advantage |
IP acquisition and monetization |
Ad hoc response to IP licensning opportunities |
Proactively identify licensing partners |
IP royalty and revenues goals |
Business drives IP monetization & acquisition targets |
Competitive intelligence |
Ad hoc or situation-driven intelligence |
Competiitve intelligenceon key industry players |
Ongoing analysis of complete IP competitive landscape |
Competitive intelligenceis key to business strategy |
Risk management and litigation |
Respond to surprise litigation |
Risk profile monitoring; defense patenting |
Protective licensing |
Non-mitigated risks are insured |