学习目标
- Define common terms in UX design
- Describe user-centered design
- Explain common design frameworks
- Understand equity-focused design
- Describe the importance of accessibility in the design process
- Describe the importance of the Next Billion Users in UX design
- Define the strengths of various design frameworks
- Explain the advantages of using design tools
- Identify common UX design tools
- Explain how UX designers think across platforms
UX, User, End User
**(首要目标是最终用户)
Good or Bad UX questions?
**
Common frameworks used in UX design
- User-centered design
- Five elements of UX design
- Design thinking
1 User-centered design
User-centered design is a framework that puts the user front-and-center. By focusing on the user, designers must consider the story, emotions, and insights gathered about them.
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Steps in the user-centered design process
- Understand
- Specify
- Design
- Evaluate**
2 Five elements of UX design
3 Design thinking
A way to create solutions that address a real user’s problem and are functional and affordable.
Empathize
discovering what end users really need and learning how to think and feel like them.
Methods: conduct surveys, interviews, or observation sessions
Define
define the problem by creating a clear problem statement
based on user research and it focuses the team on a clear goal
Ideate/Brainstorm solutions
More likely to come up with innovative solutions.
Prototype
a scaled down version of a product that shows important functions
Test
Test with users. Make changes based on feedback.
Lean UX
The Lean UX process focuses on reducing wasted time and resources, and producing a workable product as soon as possible.
**
6 principles you should keep in mind when using the Lean UX process
- Move forward. Focus only on design elements and features that move the design process toward a particular goal. Don’t get distracted by “nice-to-haves.”
- Stay curious. Lean UX is about using feedback from users and stakeholders to revise and improve your designs. Continuously seek feedback to understand why specific design choices work or don’t work.
- Test ideas in the real world. Lean UX encourages designers to test their ideas - using prototypes, for example - outside of the conference room and with potential users.
- Externalize your ideas. Instead of internally debating and analyzing whether or not an idea is going to work, turn your ideas into something physical, viewable, and testable, while they’re still fresh in your mind. This way, you’ll get feedback on your designs in the early stages, when diverse perspectives and feedback are most helpful.
- Reframe deliverables as outcomes. Focus on creating usable, enjoyable products that users actually want and need. Always keep in mind that you’re designing for your users first-and-foremost, not for the project stakeholders.
- Embrace radical transparency. Feel comfortable being honest with everyone on the team (and expect the same in return), since you will depend on each other’s insights. This way, everyone can make informed decisions about how to move forward and avoid wasting time and energy.
Double Diamond
breaks down UX design into two main phases (or “diamonds”): research and design.
Steps of Double Diamond
- Discover the problem. Gather information about potential issues users are facing.
- Define the problem. Filter through the data, and focus on the main issue your product aims to solve.
- Develop solutions for the problem. Begin designing your product as a work in progress. This is where wireframes and prototypes come into play.
- Deliver the product. Review and test your product to prepare it for release.
4 principles that inform the Double Diamond process
1. Focus on the user. As is always the case in UX design, the user is the top priority.
2. Communicate. Communicate visually, through imagery and design choices that supplement the text. You should also be sure that the communication of your design is equitable and accessible, which you’ll learn more about in this part of the program.
3. Collaborate. One of the unique features of the Double Diamond process is that it encourages creative collaboration and co-creation with your fellow team members.
4. Iterate. Accept that the design is a work in progress and isn’t going to be complete right away. The magic is in the revision. With every iteration, you give the user a new experience.
Universal design & Inclusive design
Comparison
Accessibility
Equity-focused design
Euqality&Equity
Equality 平等 v.s. Equity 公平
Design for the Next Billion Users
To design for historically underrepresented user groups, and increase accessibility
4 challenges
UX design tools
Advantages
线框和原型设计工具
- A wireframe is an outline or a sketch of a product or a screen. Wireframes help designers figure out how a page is arranged, where each piece of a product fits in with the others, and how users will likely interact with the product.
- A prototype is an early model of a product that demonstrates functionality.
- Figma
- Adobe XD
- Sketch
- Bonus: Framer X (coding familiarity required)
展示工具
- Google Slides
- Microsoft PPT
- Keynote
Image Creation and manipulation tools
- Adobe illustrator
- Adobe Photoshop
Animation tools
- Lottie
- Adobe After Effect
Design for different platforms
a platform is the medium that users experience your product on. Some common platforms are:
- Desktop computers
- Laptop computers
- Mobile phones
- Tablets
- Wearables, like smart watches
- TVs
- Smart displays
Considerations
Screen size: 给小屏设计时注意优先级，大小
Interaction：用户的交互方式是否改变
Content layout：信息分布
Functionality：手机比电脑更便捷性，不同场景的可附加功能不一样
Devices
Practices when designing for mobile user experiences
call-to-action buttons
navigation menus
use gestures that users already do
Design for both directions
Visual clutter
The 4 Cs of designing for multiple platforms
- Consistency：stay consistent with their brand identity
- Continuity: provide a seamless experience across platforms
- Context: how users prefer to interact with certain features on different platforms.
- Complementary: the design of each platform adds something new for the user.
Assistive technology
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