Video pre-lecture
Slides
- Slides Recorded lecture
- [Last year: Data Driven Design]
Required Reading
- Rex Hartson and Pardha Pyla: The UX Book, Chapters 21and 22
- Jeff Patton: “User story mapping” Chapter 1 (free sample chapter 1)
Guide to user story map
Notes★
- Design an effective hypothesis-validation★
A hypothesis is a prediction you create prior to running an experiment. The common format is: If [cause], then [effect], because [rationale]. In the world of experience optimization, strong hypotheses consist of three distinct parts: a definition of the problem, a proposed solution, and a result
Additional Links
- The Surprising Power of Online Experiments
- Choe et al: Semi-Automated Tracking: A Balanced Approach for Self-Monitoring Applications
- Rochelle King et al: Designing with Data (Chapters 4 and 6)
- Gomez-Uribe, C.A. and Hunt, N., 2016. The netflix recommender system: Algorithms, business value, and innovation. ACM Transactions on Management Information Systems (TMIS), 6(4), p.13.