UX FOR LEAN STARTUPS(精益创业): Faster Smarter User Experience Research and Design
Author: Laura Klein

epiphanies （对重要事物的）顿悟；（对宗教真谛的）顿悟

Preface

Who Should Read this Book

It’s especially for people who are creating products in startups or companies that are trying to innovate like startups

• entrepreneurs
• product designers
• owners
• managers who want to make products that people will buy, use and love

content: specific tools and tips for learning, designing, and shipping something amazing

What Is This Book About?

• fantastic user experiences are incredibly hard to deliver
• This book was written to help you create a fantastic user experience for your product.
• also going to cover a bit about Lean Startup

Introduction

Instead of pontificating about how important design is or giving you marginally relevant examples of how other companies did things

pontificate 自以为是地发表意见；发表武断的意见

give some tools to help you get out of the building, design a simple product, and validate all your assumptions.

What Is Lean UX, anyway?

• more than a buzzword
• similar to Agile design(敏捷设计) and user-centered design

Lean UX Is about Validating Hypotheses

Instead of thinking of a product as a series of features to be built, Lean UX looks at a product as a set of hypotheses to be validated.

• 某公司产品准备记录用户评价并展示在产品页面
• 因为他们相信这样会让用户更engaged，从而实现更多购买
• 然而实现这样一个评论系统需要大概两个月的时间，开发成本也不少，产品、设计也有很多事要忙
• 但是！问题来了：这些事情有用吗？用户会买单吗？用户会觉得评论烦吗？
• 所以问题核心在于：公司的目的是什么？这些研究会达到公司的目的吗？

总结：
Lean UX isn’t about adding features to a product. It’s about figuring out which metrics drive a business, understanding what customer problems we can solve to improve those metrics, generating ideas for fixing those customer problems, and then validating whether or not we were correct.

But It’s Not Just About Validating

Hypotheses…