SRC

Summary

Frequent major redesigns and changes throughout the interface support users’ need to learn and adapt to new situations. 交互界面频繁主要的再设计和改变支持着用户学习和适应新环境的需求。

谬误：users hate change.
依据：

  • users don’t like to learn new things.
  • changing the interface causes them to relearn how to use it, which takes time and effort.

否定：忽视了人类天生擅长学习和适应的本能。

该怎么办？
The best way to fulfil these needs is by regularly releasing major product redesigns.
In what follows, we discuss benefits of frequent major redesigns, how often you should redesign, and what areas to change.

Benefits of Frequent Major Redesigns

From a customer’s perspective:

  • Keep the interface fun and exciting, preventing users from getting bored using the same system repeatedly
  • Present new opportunities for users to learn
  • Enable users to adapt to a new setting
  • Encourage users to slow down and pay attention, which reduces the likelihood they will make an error or slip

Keywords: 趣味、机会、鼓励、专注、降错

From an organizational standpoint:

  • They reduce the amount of UX debt since the timelines are tight, leaving little space for testing and more time for implementation.
  • Team budgets get fully used. As UX has become more understood by leadership, team budgets have expanded, often leaving teams with excess and little guidance on how to use it.

Keywords: 少测多做、预算利用

How Frequently Should We Redesign?

dependent on how frequently users access your system

  • daily - at least 2 weeks
  • weekly - every 1-2 months

What Should We Redesign?

Major redesigns should target visual, content, layout, navigation, and interaction design.

Some ideas

Change UI Placement to Increase Discoverability
Use Easter Eggs and Gamification to Create a Sense of Excitement
Adopt Trendy Design Solutions to Show Innovation
Rewrite for Change
Adjust Your Color Palette Regularly to Make Everyone Happy

What if We Can’t Release Major Redesigns Often?

discount usability
Something is better than nothing. Smaller changes can achieve many of the positive effects

Conclusion

Users love change because it fulfils a human need to consistently learn and adapt to their environment. Major redesigns are also beneficial for product teams, as these efforts ensure organizational budgets are well allocated and UX debt is reduced. As a digital product team, aim to release a major redesign every 2–6 weeks. If you fail to do so, you risk providing a monotonous experience and underutilized() team resources.