https://www.drift.com/blog/how-zapier-grew/

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要点

  1. Don’t underestimate the value of building one-to-one relationships. Zapier built their user base one person at a time, focusing on individualized outreach over “spray and pray” tactics.
  2. Make everyone responsible for customer support. Zapier doesn’t just preach this, they practice it. Everyone at the company, regardless of role, takes a shift doing customer support.
  3. Stay transparent and data-driven. As a company with a fully remote workforce, Zapier is obsessed with “oversharing.” If something important needs to be shared, they share it multiple times via multiple channels.
  4. Make your customers the heroes of your marketing. In the early days, Zapier used their blog to document their company’s journey. Turns out that’s not what potential buyers want to read.