EDM ID: email_alias_209869852

    Subject: Tips on Increasing Products’ Exposure and Ranking

    Dear ${context.company_name},

    Greetings from Alibaba.com. As a new seller, you are already practiced in terms of posting high-quality products. Alibaba.com would provide two tips to increase your product ranking and gain more exposure when potential buyers search for your products.

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    The title of a product is key in online selling.
    A good title improves your product’s exposure to buyers and improves your product’s ranking.
    • Principles for title drafting
    The title is the “soul” that governs all the attributes of a product. A good title should be able to clearly define a product’s functions, features, and advantages. Structured titles are logical, enabling buyers to quickly read and obtain key information.
    • The structure for drafting a high-quality title
    Marketing words - Attribute words - Core words - Usage scenarios
    • Suggested length of a title
    A title should be more than 50 characters in length to avoid risking some of the text getting cut off on certain displays.

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    Use rich keywords to increase the probability of search hits
    Keywords can help you to optimize your listing and improve your revenue potential.
    • A good title is half the battle
    Keyword fill in path:
    【When you want to post a New Product】My Alibaba – Products- Post Products
    【When you want to optimize an Existing Product】My Alibaba – Products-Manage Products
    • Sources of keywords
    Suppliers can find high-quality keywords through My Alibaba’s analytics and buyer inquiry information.
    Recommended internal sources
    My Alibaba-Analytics-Keywords analysis
    My Alibaba-Analytics-Top searches
    Recommended external sources

    1. Google Ad Word
    2. Keyword tracker
    3. Google Search Suggest
    4. MSN AdCenter Keyword Tools.

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    Watch the following short videos to learn more about these steps in detail.
    Creating a search-optimized product name
    https://seller.alibaba.com/learningcenter/content/detail/PXEI9039.htm?spm=a272f.19998117.0.0.eeea2808uswmXA
    Selecting appropriate keywords
    https://seller.alibaba.com/learningcenter/content/detail/PX2F8861.htm?spm=a272f.19998117.0.0.eeea2808PhjYiK

    Best Regards,
    Alibaba.com