公会101

Wait a minute, what even is a “guild”? 等一下，什么是“公会” ？

A guild is any group of people with a common interest or a goal; be it building a certain product, offering a certain service or both.
公会是一群有共同兴趣或目标的人，可以是制造某种产品，提供某种服务，或者两者兼而有之。

This piece is by no means definitive. It is mostly focused on building guilds around a product idea in the Ethereum space, and is based on what worked for me 🤷‍♂️ 这篇文章决不是权威的。它主要聚焦于在以太坊世界领域，围绕一个产品理念建立公会，并以对我有用的东西为基础

Off you go 走吧！

So, you’ve decided to set out on an adventure?
那么，你决定开始一次冒险了？
In all likelihood, the end you’ve decided to pursue cannot be reached by one person alone - regardless of how powerful. If you’re a builder, you could use some help memeing your project. If you’re a memer, well.. There just isn’t much you can do on your own in terms of actually building it.
在所有可能性中，你决定追求的目标，不可能只由一个人实现——不管这个人有多么强大。如果你是一个建设者，你可以请人帮助传播你的项目。如果你是个文化基因传播者，那么…。就实际构建而言，你自己能做的事情并不多。

Builders 建设者

Whereas you might have it a bit easier if you’re a builder yourself, don’t assume that if you build it, they will come - they won’t, not on their own. I’ve encountered many amazing builders religiously abstaining from promoting their project. If you’re one of them, get over it. It your duty to promote it. There is a finite amount of attention to be grabbed and if you don’t grab it, some other shitty project will.
如果你自己是一个建设者，你可能会更容易一些，不要假设如果你建造了它，人们就会来——人们不会来，不会自己来。我遇到过许多了不起的建设者，他们虔诚地避免推广他们的项目。如果你是他们中的一员，那就克服这个问题吧。推广它是你的责任。有限的注意力要被抓住，如果你不抓住它，其他一些低劣的项目将会抓住。

Shillers 鼓吹者

Memers don’t have this bias against promoting stuff, but they have enough of a problem of their own. As they can’t build their project before trying to attract people, they need to shill something that doesn’t even exist yet. Selling dreams is not easy but is far from impossible; start by giving them away for free.
文化基因传播者，并不反对推销东西，但是他们自己也有足够多的问题。因为他们不能在吸引人之前，建立他们的项目，所以他们需要推出一些甚至还不存在的东西。出售梦想并不容易，但也绝非不可能; 从免费赠送梦想开始。

Building a Community 建立社群

Unless you have a lot of money & are ready to start hiring people to build your idea, you need to start building a community right away.
除非你有很多钱，并且准备好雇人来构建你的想法，否则你需要马上开始建立一个社群。
Your people are your evangelists; they will talk about your project & refer others to it. They will help you source any kind of help you need to make it real. They will help you steer toward what’s useful and away from what sucks. Most importantly, having them around will keep you motivated.
你的人就是你的传播者; 他们会谈论你的项目，并推荐其他人参与。他们会帮助你获得任何你需要的帮助，使之成为现实。它们将帮助你引导你去做有用的事情，远离糟糕的事情。最重要的是，有他们在身边会让你保持动力。
Your community is your marketing department, your builders, your consultants, your funders, your most faithful supporters & your earliest adopters. Get it? Build it.
你的社群就是你的营销部门、你的建设者、你的顾问、你的出资者、你最忠实的支持者和你最早的采用者。懂了吗？建造它。

How? 怎么做？

  • Start a telegram chat. Yeah, simple as that. Start a chat and invite anyone you talked to that seemed interested in the idea. 发Telegram聊天消息。就这么简单。开始聊天，邀请任何你认为对这个想法感兴趣的人
  • Start making memes about your idea. Write an article & ask for feedback. What is unclear? What sucks? Improve it and ask them what they want explained next. 开始为你的想法，制造文化基因。写一篇文章并寻求反馈。什么是不清楚的？什么糟透了？改进它，问他们接下来想要什么解释
  • Set up the first content distribution channel. I recommend you start here, on Substack, simply because it’s easy and you get to “own” your audience. It’s important you start building a mailing list as soon as possible. 建立第一个内容分发通道。我建议您从Substack开始，因为它很简单，而且您可以“拥有”您的读者。尽快开始建立邮件列表是很重要的。
  • Your project will need a Twitter account, but don’t shy from promoting it through your personal account. Also distribute the article to whatever reddit, telegram or facebook group seems relevant. 你的项目将需要一个Twitter帐户，不要害羞通过你的个人帐户推广它。同时将文章发布到，任何看起来相关的 reddit、 telegram或者facebook群组
  • Keep on writing. It is important that every (known) aspect of your idea is understood. Nobody will help you if they don’t understand your idea. Writing also helps you flesh out the idea and signal that you’re actively working on it. 继续写作。了解你想法的每一个方面，是很重要的。如果他们不理解你的想法，没有人会帮助你。写作也可以帮助你充实你的想法，并表明你正在积极地为之努力
  • Share each one in your chat, on Twitter, other telegram chats; both 1on1 and group chats. Think harder about where else you could share it; subreddits, facebook groups, other forums & community gathering places. 在你的聊天、推特、其他电报聊天中，分享每你的项目; 私聊和群聊。仔细想想你还可以在哪里分享它; reddit分论坛、facebook群组、其他论坛和社群聚会场所
  • Being in the MetaCartel is what made most difference to me in the beginning. So, join other communities, but don’t just barge in and spam your articles. You don’t want to be seen as a spammer, you just want to be seen. So be useful! 一开始对我来说，MetaCartel是最重要的。因此，加入其他社群，但不要只是闯入和单纯分享你的文章。你不想被视为垃圾邮件制造者，你只想被看到。所以做个有用的人吧
  • Keep asking for feedback. Don’t just say “some feedback pls”, you need the people to tell you specifically what sucks & what isn’t understood. 不断寻求反馈。不要只是说“请给我们一些反馈” ，你需要人们告诉你，这个项目做的不好的地方和他们不懂的地方。

So you’ve written a few articles and your chat is, say, 50 people strong. Good job, you hatched a community! If you still have no community, you either haven’t tried hard enough or you’re building something nobody cares about. Nobody needs another wallet app.
所以你已经写了一些文章，并且已经有一个50人的群。干得好，你创造了一个社群！如果你仍然没有社群，你要么没有足够努力，要么你正在建设一些没有人关心的东西。没有人需要另一个钱包应用。
If you’re looking for a technical “co-founder” and you still haven’t found one, try harder. You should be checking & asking everywhere; development subreddits, Gitcoin, Devpost, whatever hackathon is going on, 1MillionDevs, MetaGame, MetaCartel, Raid Guild… Get it? Everywhere there’s builders. Focus on that now.
如果你正在寻找一位技术型的“联合创始人” ，而你还没有找到，那就更加努力。你应该检查和询问每个地方，开发者论坛、Gitcoin、Devpost，无论黑客马拉松正在进行什么，100万个开发者活动、MetaGame、MetaCartel、Raid Guild… 明白了吗？到处都是技术人员。现在把注意力集中在这上面。

Accounting, Giving Back & Moving Forward 记录、回馈和前进

Depending on how you want to be spreading the ownership of your project (tokenizing?), you should probably be keeping track of the things you do. Before we had SourceCred, I was simply taking notes of time spent doing active work. I arbitrarily decided 1 hour of work is worth 10 points + multiplier depending on impact, keeping it simple.
你应该记录下各部分工作，来分配你项目的所有权（通证化？）。在我们使用sourcered之前，我只是简单地记录下，花费在积极工作上的时间。我武断地决定一个小时的工作值10点+取决于影响力的乘数，保持简单。
All the while doing the above, NEVER forget cherishing the people helping you. You can never thank them enough, but you can thank them. So thank them for every feedback & advice you get; even when useless. Thank them in public & thank them in private. Assign them some of those tokens. Important.
在做以上事情的同时，永远不要忘记珍惜帮助你的人。你永远不会过多感谢他们，但是你可以感谢他们。所以，感谢他们给你的每一个反馈和建议，即使这些建议毫无用处。公开感谢他们，私下感谢他们。给他们分配一些通证。这很重要。
Keep on asking for feedback & implementing it when it makes sense. Your people should feel empowered and think “Oh, I say something useful and they listen!” When you get negative feedback, don’t be jumping into defense mode. Take time to reflect first. If true, affirm the feedback no matter how painful.
不断寻求反馈，并在有意义的时候付诸实施。你的队员应该感到自己被赋予了权力，并且认为“哦，我说了一些有用的东西，他们就会听! ”当你得到负面反馈时，不要进入防御模式。先花点时间反省一下。如果是真的，无论多么痛苦，都要肯定反馈。
If you’ve been doing everything right, and the thing you’re pushing forward is something the people want, you should by now have a triple digit community.
如果你做的每件事都是正确的，并且你正在推动的事情是人们想要的，那么你现在应该有一个三位数的社群。
The innermost circle is where the people who helped you are. They might have only given you some feedback, retweeted something or told their frend, but they did something useful. The ones shining the brightest are the ones activated and helping more regularly.
最内圈的人，是那些帮助过你的人的聚集地。他们可能只是给了你一些反馈，转发了一些东西，或者告诉了他们的朋友，但是他们做了一些有用的事情。这些人里最闪耀的最显眼的，是那些活跃并且经常提供帮助的人。
The outermost ring is simply all the twitter followers or newsletter subscribers. They are only lurking for now but consider them a part of your community. If they’re here now, it’s a matter of time before you deliver enough for them to get more active.
最外圈是，所有的twitter追随者或新闻订阅者。他们只是暂时潜伏，但是把他们当成你社群的一部分。如果他们现在就在这里，你提供足够的信息让他们变得更加活跃，只是时间问题。
Point is, by now, your idea is alive. It might have been only a figment of your imagination just a bit ago, but now that it exists in the heads of other people you may consider it alive. You are expected to keep delivering & make it more tangible.
重点是，到现在为止，你的想法还活着。它可能只是一个刚刚虚构的你的想象，但现在，它存在于其他人的头脑，你可能认为它活着。你被期望继续建设、交付并且使它更具体。

  • It’s time to start thinking about migrating to a multi-channel chat app, eg. Discord or Matrix, or at least start using Telefuel.
    是时候开始考虑迁移到一个多频道的聊天应用程序了，例如Discord或Matrix，或至少开始使用Telefuel。
  • Also start thinking about launching a DAO & actually distributing the tokens to formalize the thing. Implementing SourceCred?
    还要开始考虑启动一个DAO，并使用SourcCred来规范这个东西？

There will probably need to be a whole blog post about choosing the right DAO framework; let us know if you want it or just need some help choosing.
可能需要一篇关于如何选择正确的DAO框架的博文; 让我们知道您是否需要它或者只是需要一些帮助来选择。

When? 什么时候？

Starting a project is not as hard as you may think; people massively overestimate what it actually takes to get started with something. They keep on waiting for the “right time”; when the idea has developed enough in their head, when they have acquired the right knowledge & skill, when they find the right people…
开始一个项目，并不像你想象的那么困难; 人们大大高估了开始一个项目，所需要的实际成本。他们一直在等待“合适的时机” ，当想法在他们的头脑中发展得足够成熟，当他们获得了合适的知识和技能，当他们找到合适的人..
Some keep on waiting for that perfect moment forever - never starting their project.
有些人永远都在等待那个完美的时刻——从来没有开始他们的项目。
Good news: it’s not hard to get it started, and now is the perfect time. So just dao it.
好消息：启动它并不难，现在正是最佳时机，所以只需要把它DAO化。

Off you go! 走吧

In short:
简而言之:

  • Whatever you’re doing to push your project forward, do it publicly - even if it feels embarrassing and you’re failing. 无论你正在做什么来推动你的项目向前发展，都要公开地做——即使这会让你感到尴尬，而且你正在失败
  • Start fostering a community & regularly expressing your gratitude for their presence. You probably can’t make it without them. 开始培养一个社群，经常对他们的存在表达你的感激之情。没有他们，你可能无法成功
  • Don’t. Lose. Momentum. 不要失去动力
  • Have this video that Peter of MetaCartel shared with me when I was just getting started with MetaGame: 当我刚开始使用MetaGame时，MetaCartel的Peter和我分享了这个视频：（待补充链接）

Need more help?
需要更多帮助吗？

  • Message me @peth on Twitter, Telegram or Discord with any questions. 如有任何问题，请在推特、电报或Discord上留言@peth
  • 加入我们的Discord吧