A
    Advertising agencies: Teams of creatives hired by clients to build marketing campaigns

    Apprenticeships: Provides on-the-job training to help people develop real skills

    Assets: Everything from the text and images to the design specifications, like font style, color, size, and spacing

    D
    Design studio: A one-stop shop for the look of brands, products, and services

    E
    Empathy: The ability to understand someone else’s feelings or thoughts in a situation

    F
    Freelancers: Designers who work for themselves and market their services to businesses to find customers

    G
    Generalist: A UX designer with a broad number of responsibilities

    Graphic designers: Create visuals that tell a story or message

    I
    Information architecture: The framework of a website or how it’s organized, categorized, and structured

    Interaction designers: Focus on designing the experience of a product and how it functions

    M
    Motion designers: Think about what it feels like for a user to move through a product

    P
    Product: A good, service, or feature

    Production designers: Make sure first and final designs match in the finished project materials and that the assets are ready to be handed off to engineering team

    Prototype: An early model of a product that demonstrates functionality

    S
    Specialist: A designer who dives deep into one particular type of user experience, like interaction design, visual design, or motion design

    Startup: A new business that wants to develop a unique product or service and bring it to market

    T
    T-shaped designer: A designer who specializes in one kind of user experience (e.g., interaction, visual, motion) and has a breadth of knowledge in other areas

    U
    User experience: How a person, the user, feels about interacting with, or experiencing, a product

    UX engineers: Translate the design’s intent into a functioning experience

    UX program managers: Ensure clear and timely communication so that the process of building a useful product moves smoothly from start to finish

    UX research: Understand users and learn about their backgrounds, demographics, motivations, pain points, emotions, and life goals

    UX researchers: A type of researcher that conducts studies or interviews to learn about the users of a product and how people use a product

    UX writers: Create the language that appears throughout a digital product, like websites or mobile apps

    V
    Visual designers: Focus on how the product or technology looks

    W
    Wireframe: An outline or a sketch of a product or a screen