2 invitation email for webinars
Date of sending: one 7 days earlier, one 1 day earlier of the webinar
Time of sending: local time 14:00pm or 10:00-11:00am
Language: English or local langage (if it has)
Procedure:
Step 1 Prepare content and translate (if needed) 2 days before the sending date.
Meanwhile inform @jinjin the new EDM request. 3 days earlier the best.
Step 2 Once the content is settled, add the new request for EDM in yuque as 【需求X】:
https://yuque.antfin-inc.com/jin.jj/un2wmu/grok3g/edit
Read the “Read Me First”
remember to add tracelog to the webinar link!
Set the CTA button twice!
Confirm the sending time and sending countries!
Step 3 prepare the EDM template, ask @杨曼
Step 4 Once the EDM template is ready, send it to @jinjin. Remind her to send out on time.
Step 5 Before @jinjin send out the EDM, need send to gmail and company mail to check if all things are correct:
content
time
the link
tracelog
whether the CTA button is working
Step 6 send out the EDM
Step 7 Trace the EDM data
A. data about the E-mail openning and click, apply the permission and check:
https://fbi.alibaba-inc.com/dashboard/view/page.htm?id=615980
B. landing page UV PV, “register now” button click rate
C. register form completion number= number of leads registered
D. leads distribution number
