Title&source The new B2B growth equation-McKinsey
    Date finished 0226-30min
    Field B2B sales&mkting
    Keyword Omnichannel service，rule of thirds

    报告要点：

    • 疫情对人们的生活方式造成了巨大的改变，也冲击了许多行业，但是在B2B行业中，这却也有积极的变化，传统交易方式被打破，率先拥抱数字化服务的商家赢得了更多的增长。
    • 尽管大多数国家的B2B业务都积极采用数字化服务并愿意进行网上付费采购，但是日本和法国的比例却不太高，仍是倾向于传统交易模式。

    Glossary/Expressions Sentences
    always-on Customers want an always-on, personalized, omnichannel experience.
    equation
    flex After two years of nearly nonstop business disruption, B2B companies have finally flexed to meet their customers’ omnichannel expectations.
    deploy The more channels a sales organization deploys, the bigger the market share gains.
    equilibrium The great rebalancing: From channel spikes to omnichannel equilibrium
    clamoring Customers have been clamoring for omnichannel sales for years
    retain
    de facto
    staggering And in China, India, and the United States, that number rises to a staggering 72 percent.
    prowess Tailoring interactions to markets of one requires deeper prowess with data and analytics.