MarketingTactic enum

The available types of marketing event.

Values

  • TRANSACTIONAL
    A transactional email.
  • AD
    An ad, such as a Facebook ad.
  • AFFILIATE
    An affiliate link.
  • DIRECT
    A direct visit to the online store.
  • RETARGETING
    A retargeting ad.
  • SEO
    Search engine optimization.
  • STOREFRONT_APP
    Popup on merchant’s store.
  • ABANDONED_CART
    An abandoned cart recovery email.
  • LINK
    A link.
  • LOYALTY
    A loyalty program.
  • MESSAGE
    A messaging app, such as Facebook Messenger.
  • NEWSLETTER
    A newsletter.
  • NOTIFICATION
    A notification in the Shopify admin.
  • POST
    A blog post.
  • DISPLAY DEPRECATED
    A display ad.
    Deprecation warning
    DISPLAY is deprecated. Use AD instead.
  • FOLLOW_UP DEPRECATED
    A follow-up email.
    Deprecation warning
    ‘FOLLOW_UP’ is deprecated. Use ‘TRANSACTIONAL’ instead.
  • RECEIPT DEPRECATED
    A promotional receipt.
    Deprecation warning
    ‘RECEIPT’ is deprecated. Use ‘TRANSACTIONAL’ instead.
  • SEARCH DEPRECATED
    Paid search.
    Deprecation warning
    SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

  • [CustomerVisit.sourceType](https://shopify.dev/docs/admin-api/graphql/reference/discounts-and-marketing/customervisit#sourcetype-2021-01)
  • [MarketingActivity.tactic](https://shopify.dev/docs/admin-api/graphql/reference/discounts-and-marketing/marketingactivity#tactic-2021-01)
  • [MarketingEvent.type](https://shopify.dev/docs/admin-api/graphql/reference/discounts-and-marketing/marketingevent#type-2021-01)