UTMParameters object

Represents a set of UTM parameters.

Fields

campaign ([String](https://shopify.dev/docs/admin-api/graphql/reference/scalar#string-2021-01))
The name of a marketing campaign.
content ([String](https://shopify.dev/docs/admin-api/graphql/reference/scalar#string-2021-01))
Identifies specific content in a marketing campaign. Used to differentiate between similar content or links in a marketing campaign to determine which is the most effective.
medium ([String](https://shopify.dev/docs/admin-api/graphql/reference/scalar#string-2021-01))
The medium of a marketing campaign, such as a banner or email newsletter.
source ([String](https://shopify.dev/docs/admin-api/graphql/reference/scalar#string-2021-01))
The source of traffic to the merchant’s store, such as Google or an email newsletter.
term ([String](https://shopify.dev/docs/admin-api/graphql/reference/scalar#string-2021-01))
Paid search terms used by a marketing campaign.

[CustomerVisit.utmParameters](https://shopify.dev/docs/admin-api/graphql/reference/discounts-and-marketing/customervisit#utmparameters-2021-01)
[MarketingActivity.utmParameters](https://shopify.dev/docs/admin-api/graphql/reference/discounts-and-marketing/marketingactivity#utmparameters-2021-01)