最近Isebel 关注的号很多都在推送费玉清的“一剪梅”。因为这首歌在欧美火了！那么这首歌是个什么梗？
雪花飘飘北风啸啸(XUE HUA PIAO PIAO BEI FENG XIAO XIAO)这句歌词在网上爆红了，同时被欧美年轻人当做一个非常流行一个梗。
第一个梗是：当你在低谷，环境恶劣无能为力的时候，你可能会用这个来表达自己的丧。> 第二个梗就是：Bitch(婊砸)，XUE HUA PIAO PIAO BEI FENG XIAO XIAO大概意思就是当别人向你抱怨某些事情的时候，而这件事对你而言已经早已是常态， 第三个梗： 面对老妈子的“爱的问候”：“你怎么不去上吉他网课，难道你以为不练习就可以成为吉他手？！学费也不便宜啊！”> 回复一句：“XUE HUA PIAO PIAO BEI FENG XIAO XIAO”。
所以，在风靡海外的TikTok上，这个梗也被用疯了。借助“背景”道具，歪果仁把自己小伙伴的信息截屏作为背景，然后吐槽，并加上一段这首歌的歌词回复。
所以当isebel 看到这个热点话题的时候，第一反应是，赶紧蹭热点。作为IP品牌账号的营销或账号运营者来说，与平台上的用户建立对话，保持粘性，从而不断扩大品牌影响力是获取用户心智，达成变现的重要点。
那么如何找到热点，并提前蹭热点？**通常国外用户使用最多的社交平台无非是Youtube、facebook、Twitter 。这些用户话题讨论及活跃度高的社交平台都可以看到外网用户正在讨论的热门话题，同时还有国外的知乎“quora”平台，也非常适合做热点话题的观察。比如点赞最多的共鸣点内容、和众多欧美用户喜欢的内容点。
常用的浏览器引擎比如：Google Trends
Google Trends和百度指数一样，是谷歌推出的搜索数据分析工具。**
可以通过通过关键词搜索数据了解到市场、受众信息以及未来的营销方向等相关信息
不仅可以找到搜索数据，还可以找到相关关键词，我们就可以利用这些话题，开展热点营销活动。
最后，当热点来了，对应你的账号方向判定跟不跟这个话题。话题与你的品牌和内容契合度是否一致，是否正向，用户对于你跟这个热点的预期反应会有积极作用么？以及你们时间上来不来得及跟这样的热点。都需要考虑清楚。
一个话题之所以火，一定是戳到了当下大部分用户的共鸣点，从而能达到传播的目的。简单洗脑的旋律，加上共情的声音，以及丧文化的背景，让“一剪梅”火遍外网。一个内容能爆，一定是戳中了用户的某个共鸣点，想做好TikTok内容，需要多逛逛外网，不要只是局限在Tikok上，还要理解平台背后使用的用户是谁？
如果你有任何TIKTOK资源及运营需求或者有**任何TikTok相关资源**欢迎联系我哦。
下期预告：下一期将分享QR Code 的那些事！
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Recently, Isebel has pay attention to the trend Fei Yuqing “One Cut plum”. Because this song is popular in Europe and America! So what is the stem of this song?
The lyrics of Qianhua PIAO PIAO BEI FENG XIAO XIAO became popular on the Internet and were regarded as a very popular stem by young people in Europe and America at the same time. The first stem is: when you are at a low ebb and in a bad environment, you may use this to express your funeral. The second stem is: Bitch, Huaihua PIAO PIAO BEI FENG XIAO XIAO probably means that when others complain about something to you, however, this matter has already been normal for you. The third one is to face the “love greeting” from the old mother: “Why don’t you go to guitar online class, do you think you can become a guitarist without practice?! Tuition is not cheap either!” Reply: “Huaihua PIAO PIAO BEI FENG XIAO XIAO”.
Therefore, on TikTok, which is popular overseas, this stem is also used crazily. With the help of the “background” prop, the crooked nuts took the screenshot of their friends’ information as the background, then complained, and added a lyric reply of this song.
So when isebel saw this hot topic, his first reaction was to quickly rub the hot topic. As a marketing or account operator of an IP brand account, establishing dialogues with users on the platform, maintaining stickiness, and thus continuously expanding the brand influence are important points to gain users’ minds and achieve realization.
So how to find hot spots and rub them in advance? Generally, the social platforms most used by foreign users are nothing more than Youtube, facebook and Twitter. These topics discussed by users and social platforms with high activity can all see the hot topics being discussed by Internet users. At the same time, there is also the “quora” platform of Zhihu abroad, which is also very suitable for observing hot topics. For example, the content of the most popular resonance points and the content points that many European and American users like.
Common browser engines such as Google Trends
Google Trends, like Baidu Index, is a search data analysis tool launched by Google.
You can learn about the market, audience information, future marketing direction and other related information through keyword search data.
We can not only find search data, but also find relevant keywords, so that we can use these topics to carry out hot marketing activities.
Finally, when the hot spot comes, determine whether to follow this topic according to your account direction. Is the agreement between the topic and your brand and content consistent and positive? Will users have a positive effect on your expected response to this hot spot? And you don’t have time to follow such hot spots. All need to be considered clearly.
The reason why a topic is popular must be that it hits the resonance point of most users at present, thus achieving the purpose of communication. The simple brainwashing melody, combined with the voice of empathy and the background of funeral culture, made “a cut of Plum” popular all over the Internet. If a content can burst, it must have hit a certain resonance point of the user. If you want to do a good job in TikTok content, you need to visit the Internet more, not just on Tiancheng, who are the users behind the platform?
If you have any TIKTOK resources and operational requirements , please contact me.
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