这里是【isebel说】，只说干货！
TikTok首页的热门话题中有很多挑战赛，这种挑战赛由品牌主投放广告后，进行素材投放和挑战赛活动的策划，通常播放量比较高，在一段时间内是热门话题。
所以今天这篇文章isebel就和大家聊一聊近期的热门话题。
打开TikTok账号后会发现第一个话题的名字是#AirheadsDitchChallenge ，这个话题是由一家叫做Airheads的糖果公司投放的挑战赛广告。
挑战赛的总播放量高达325.7M，整个播放量还是挺高的，根据单次点击量投放来算的话，估计不少钱。
打开后可以看到这个活动的话题评论和点赞量并不多，话题的趣味性还不够，也没有成为一个引爆的热点。
挑战赛的参与方式是：
你可以向你的家人和朋友做出叮咚敲门的行为，拍摄下他们的行为反应 ，并且像源视频一样使用“大头”道具，然后向其他人发起带“AirheadsDitchChallenge ”话题标签的挑战邀请。
可以看到这个视频的话题参与人数比较多，而真正按照要求拍的就只有前面6条。其他都是没有完全按照介绍中提及要求参与挑战赛。
这里的第二条和第三条视频，有可能是网红合作拍摄，都做了品牌露出，而第三条的账号中只有拍了这个点话题的这两条视频播放量数据爆了，目前最高播放量是124.4K。
同样，这个账号也参与了该话题的挑战赛主题内容的拍摄，可以看到这个账号创作者拍了两次相同的话题，比较起非热门话题的视频播放量相差非常大。
看到这里，
你应该会想，我们应该怎样拍视频蹭到热门话题的热点？
首先，需要明白的是作为广告投放的优化师们，当然是需要为广告主爸爸们保证广告效果，不仅单次点击量高，转化也要高。所以，你的动作如果能帮助他们完成指标，他们会不会pick你？
有了对这点的理解，就可以切入分析，什么样的内容官方喜欢，也会给流量倾斜。
这个挑战赛的玩法是“人们按门铃，敲门后看到不同反应”的视频，能满足人们好奇心理的视频。稍微有点恶搞的成分在。而像以上图片中的账号创作者拍摄的视频，都符合官方的要求。
所以如何拍这个视频，isebel给你两个tips：
1.趣味和创意性；
2.符合官方视频拍摄要求，比如这里是需要叮咚一下敲门，然后躲起来看反应，最好还使用一下大头的道具来增加趣味性。
看完这些，你Get 到了么！
Here is [isebel said], only post good article and tips for you!
There are many challenges in the hot topics on TikTok’s homepage. This kind of challenge is planned by the brand owner after advertising materials and challenge activities. Usually, the broadcast volume is relatively high, and it is a hot topic for a period of time.
So this article isebel will talk about recent hot topics.
After opening the TikTok account, you will find that the first topic is named# AirheadsDitchChallenge, which is a challenge advertisement launched by a candy company called Airheads.
The total broadcast volume of the challenge is as high as 325.7M, and the whole broadcast volume is quite high. It is estimated that it is a lot of money based on the single click volume.
After opening it, you can see that there are not many comments and likes on the topic of this activity, and the interest of the topic is not enough, and it has not become a hot spot.
The way to participate in the challenge is as follows:
You can knock on the door to your family and friends, shoot their behavioral reactions, and use the “big head” props like the source video, then invite others to challenge with the AirheadsDitchChallenge topic label.
It can be seen that the number of participants in this video topic is relatively large, and only the first 6 are actually shot according to the requirements. Others did not participate in the challenge completely according to the requirements mentioned in the introduction.
The second and third videos here may be filmed by internet celebrities in cooperation, and both of them have been exposed, however, in the account of the third item, only the two videos that have taken this topic have exploded. Currently, the maximum playback volume is 124.4K.
Similarly, this account also participated in the shooting of the theme content of the challenge on this topic. You can see that the creator of this account took the same topic twice, the number of videos played on non-hot topics varies greatly.
See here,
You should think, how should we shoot videos to catch hot topics?
First of all, what needs to be understood is that as the optimizers of advertising, of course, it is necessary to ensure the advertising effect for the advertisers and fathers, not only with a high number of clicks, but also with a high conversion. So, if your actions can help them achieve the target, will they pick you up?
With an understanding of this point, we can cut into analysis. What kind of content is officially liked will also give traffic a tilt.
The game of this challenge is a video of “people ring the doorbell and see different reactions after knocking”, which can satisfy people’s curiosity. A little bit of spoof. The videos shot by the account creator in the above picture all meet the official requirements.
So isebel gives you two tips on how to shoot this video:
1. Fun and creativity;
2. Meet the requirements of official video shooting. For example, it is necessary to knock at the door and hide to see the reaction. It is better to use the props of the big head to increase the fun.
After reading these, did you Get it!
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