1. Value Proposition

  • Positioned to help key sellers get initial orders or boost GMV through AE new buyer channel with subsidy

    2. Display

  • More exposure at search, homepage-more to love, new user floor, hottest product floor

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3. Discount of Registration

Highlight: During the activity period, the registered products should offer over 30% extra off for new users, based on the daily discount.
EG. If a registered product original price is EUR 49.99. The seller will need to set 2 discount, all FINANCED by sellers.
1) Line1: Daily disount-59% off , this disount will be displayed to all non-new users with price EUR 20.5;
2) Line2: Discount for new user-89%(59% daily discount + 30% new user extra discount ), this disount will be displayed ONLY to new users
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4. Product Criteria

Purpose Get initial 3 orders Boost more orders
Product order New Product posted in L90D & L30D ES order<3 L30D ES Order≥3
Registered Price Price After New User Discount ≤20 Euros
Discounts Extra Over 30% off for New Users (Based on Daily Price) Provided By Sellers
Example of Daily Price: image.png
Free shipping Y Y
Logistics ≤7 Days Delivery ≤7 Days Delivery
L180 Number of reviews / >0
L30 SNAD / <4%
L30 NR / <3%
L90 Seller_DSR / ≥4.5
L90 Item_DSR / ≥4.5
L90 Logistic_DSR / ≥4.5
Target Category Food; Home Appliances; Computer & Office; Storage Device; Home & Garden; Sports & Entertainment; Office & School Supplies; Toys & Hobbies; Jewelry & Accessories; Lights & Lighting; Consumer Electronics; Beauty & Health; Shoes; Tools; Mother & Kids; Furniture; Watches; Luggage & Bags; Men’s Clothing;Women’s Clothing; Apparel Accessories; Sports Shoes; Clothing & Accessories

5. Seller Registration Process @ Seller Center

Step 1：After entering the background, click [Marketing Activities]
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Step 2：Select the second tab in the left sidebar [Platform Marketing Activities List]
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Step 3：Choose【Standard promotions】
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Step 4：Select the Platform limited/Time limited activity, and click [Register] to enter the activity details page to register.
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Step 5：Click [Register] to enter the activity agreement page
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Step 6：After making sure the agreement is checked, click [Next]
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Step 7：After confirming the number of products that a single seller can register, click [Add Product] to register the product
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Step 8：After selecting the products to be registered, click [Confirm]
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Step 9：If the activity image is required, the seller needs to upload the activity image for the product. Requirements for pictures are also shown here.
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Step 10：Sellers need to set discount and inventory for each product.
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Step 11：Select the SKU that needs to be registered in a single product, and after checking the SKU, the seller can click [Discount Requirement Details] to view the source of the registration threshold discount. Sellers can manually fill in the inventory for each registered SKU, or set the inventory in batches.
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Step 12：After filling in the discount and inventory, click elsewhere on this settings page, and the [Submit] button will become clickable
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Step 13：If the purchase limit for a single consumer set in the activity is unlimited, it will be displayed as [optional] here. Sellers can freely set the consumer purchase limit here. If the seller does not need to set the purchase limit, it can be left blank.
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Step 14：If the purchase limit for a single consumer has been set for the activity, [Optional] will not be displayed here. If the purchase limit is 5, the seller can fill in any integer from 1 to 5 here. When the quantity is greater than 5, it will be automatically changed to 5 here.
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Step 15：After the seller has filled in the discount and inventory for all products, click [Submit All]
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Step 16：Before the registration deadline, if the product has not been approved, the seller can click the [Modify] button to modify the registration discount and activity inventory.
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Step 17：If the product has not been approved, the seller can also click [Cancel Registration] to voluntarily cancel the registration of the product.
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6. Q & A

A: Is there a maximum quantity required for product?
B: Minimum quantity shall above 10 with suggest stock level above 50

A: Whether the product can register other promotion activities at the same time?
B: For products which were registered other promotion activities can’t register new user channel; products registered new user channel CAN NOT register other promotion activities.

A: Can sex products be included?
B: Cannot be included.