1 Overview

1.1 Industry Overview

IP landscape
No mature industry in 2020 （Refer to Deft innovation blue book）

1.2 Product Positioning

Between portable fan and seamless mask

1.3 Target User

Female unwilling to wear mask under Covid-19 threat. (What if the virus gone? Any sustainability in normal case? e.g., Isolate smell in public transportation such as food/ sweat)

1.4 Company Background and Strategy

2 Product Analysis

2.1 Product Features

2.2 Interaction Design

N/A for now

2.3 Technical Analysis

aoair mask

3 Comparison of Core Functionalities

Portability
Power
Replaceable mask air purify level
cool heat

Competitor list
负离子发生器
Japan ions(https://item.taobao.com/item.htm?spm=a230r.1.14.22.5bfa5badX1Q5xY&id=583259136242&ns=1&abbucket=6#detail)
挂脖风扇
勤壮(https://detail.tmall.com/item.htm?id=620006706999&ali_refid=a3_430620_1006:1107955474:N:86TG6F0o/RD/SF%20ErVZOYQ==:6df378ac428890d3f6150d22ce0cd637&ali_trackid=1_6df378ac428890d3f6150d22ce0cd637&spm=a230r.1.14.1)

风幕无叶风扇耳机
Dyson

4 Competitor Features

口罩
1.防止飞沫、气溶胶，防止感染传染性呼吸道疾病
2.特殊场合遮住妆容
3.防止口气，缓解社交尴尬
耳机
1.短时间佩戴舒适
2.音质好，效果好，隔音好
3.不伤害耳朵
4.造型吸引人

Portable fan (low value)

Seamless mask air purify (high value high tech difficulty)

5 Competitor Disadvantages

口罩
1.长时间佩戴口罩，耳朵疼
2.佩戴口罩呼吸不畅
3.运动时需要更多氧气，佩戴口罩呼吸困难
4.佩戴口罩时呼出的湿热气体和CO2会部分被吸回
5.佩戴口罩会遮掩女性妆容
6.佩戴口罩会导致皮肤敏感者过敏
7.佩戴口罩导致说话声音模糊

耳机
1.太重
2.压坏发型
3.社交绝缘体，不礼貌

6 Marketing Strategy

7 Profitable Model

8 Future Plan

9 Summary

data = [
[‘华北’,’北京市’],
[‘华北’,’天津市’],
[‘华北’,’河北省’],
[‘华北’,’山西省’],
[‘东北’,’辽宁省’],
[‘东北’,’吉林省’],
[‘东北’,’黑龙江省’],
[‘华东’,’上海市’],
[‘华东’,’浙江省’],
[‘华东’,’安徽省’],
[‘华东’,’福建省’],
[‘华东’,’江西省’],
[‘华东’,’山东省’],
[‘中南’,’河南省’],
[‘中南’,’湖北省’],
[‘中南’,’湖南省’],
[‘中南’,’广东省’],
[‘中南’,’广西壮族自治区’],
[‘中南’,’海南省’],
[‘西南’,’重庆市’],
[‘西南’,’四川省’],
[‘西南’,’贵州省’],
[‘西南’,’云南省’],
[‘西南’,’西藏自治区’],
[‘西北’,’陕西省’],
[‘西北’,’甘肃省’],
[‘西北’,’青海省’],
[‘西北’,’宁夏回族自治区’],
[‘西北’,’新疆维吾尔自治区’]]