12月(表格中附有招商报名链接)
| 活动时间 | 活动名称 | 活动利益点 | 行业 | 是否招商 | 招商链接 |
|---|---|---|---|---|---|
| 11/30-12/6 | 国际站“2D在线定制”优品大赏 | 买家通过在线定制工具即时生成视觉样稿,在线定制提升买卖家定制沟通效率 | Furniture, Gifts & Crafts, Home & Garden, Lights & Lighting, Home Textiles, Food & Beverage, Apparel, Sports & Entertainment, Timepieces, Jewelry, Eyewear, Consumer Electronics, Beauty & Personal Care, Shoes & Accessories, Fashion Accessories, Luggage, Bags & Cases | 是 | https://marketing.alibaba.com/enroll/checkSeller.htm?spm=promotion_icbu.sellerlink.0.0.27d433ddyxU22B&topicId=17675 |
| Smart & Safe City | 招募具备软件二次开发能力的商家,推送给工程商大买家 | Lights & Lighting , Security & Protection , Electronic Components, Accessories & Telecommunications | 是 | https://marketing.alibaba.com/enroll/checkSeller.htm?spm=promotion_icbu.sellerlink.0.0.27d433ddyxU22B&topicId=17644 | |
| 流行配饰趋势新品推荐 | 2021趋势新品,轻定制,快速发货 | Fashion Accessories | 否 | ||
| 12/7-12/13 | 大家居年度热品 & 商品品质保障专场 | 页面商品特征:品质保障(认证证书,检测报告),年度热品 | Lights & Lighting, Construction & Real Estate, Furniture, Home Textiles | 是 | 待更新 |
| 超级买手周 | 优品推荐 | All | 否 | ||
| RFQ买家服务链路升级 | RFQ企业级市场升级后,RFQ匹配机制更精准,为大买家定向推送优质实力供应商人工服务试运营上线 | All | 否 | 定向邀约 | |
| 面料及纺织原材料新趋势 | 主打特色主题面料、纱线和纤维 | Fabric & Textile Raw Material | 否 | ||
| 12/14-12/20 | 义乌情人节全球焕新 | 72小时直播,5000不重样商品 | Apparel, Home & Garden, Gifts & Crafts, Timepieces, Jewelry, Eyewear, Fashion Accessories, Tools & Hardware, Furniture | 是 | 待更新 |
| 12月爆品DDP活动 | 通过精选爆品营销,配置DDP门到门服务,实现快速交易,增加商机转化 | All | 是 | https://marketing.alibaba.com/enroll/checkSeller.htm?spm=promotion_icbu.sellerlink.0.0.27d433ddyxU22B&topicId=18411 | |
| 大家居 3D Virtual Home | 从单个商品浏览,到场景化商品组合沉浸体验,促进买卖家更高效沟通,清晰表达需求 | Construction & Real Estate, Lights & Lighting, Furniture, Home & Garden, Gifts & Crafts, Home Textiles, Vehicles & Accessories | 是 | https://marketing.alibaba.com/enroll/checkSeller.htm?spm=promotion_icbu.sellerlink.0.0.27d433ddyxU22B&topicId=12078 | |
| 金品总部优质贸易专区 | 1. 通过数据挖掘出经营多个叶子类目,组货能力强的商家,主打买家心智:一站式集采,适合批量跨类目采购;2. 均为金品认证商家,在疫情期间买家无法来中国验厂的条件下,均能提供真实的认证视频和验厂报告;3. 均为第三方认证过严肃化的能提供ODM服务、并且有一定外贸行业经验(出口年限大于等于3年)的优质商家 | All | 否 | ||
| 12/21-12/27 | 冬季鞋靴热销大赏 | 具有礼品特质(对应圣诞,感恩,黑五等)及季节特质的各种男女童靴,雪地靴,居家毛绒拖鞋,休闲运动鞋爆款展示 | Shoes & Accessories | 否 | |
| Hot products from top suppliers | 推荐国际站服务多年的商家热门品给买家,帮助续签 | All | 否 | ||
| 夏季新品 | 活动期间,会根据商家11月商家产品销量进行排序,销量数量最高的1星含1星以上商家,且商品为实力优品的商家可以获得本次活动推荐资源 | Apparel, Home Appliances, Home & Garden, Health & Medical, Gifts & Crafts, Sports & Entertainment, Office & School Supplies, Shoes & Accessories, Beauty & Personal Care, Toys & Hobbies, Tools & Hardware, Furniture | 是 | 待更新 |
11月
| 活动时间 | 活动名称 | 活动利益点 | 行业 | 是否招商 | 招商链接 |
|---|---|---|---|---|---|
| 11/2-11/8 | 阿里巴巴国际站“2D在线定制”优品展 | 所有商品都能支持买家“在线定制”,买家所做所见即所得! | Furniture, Gifts & Crafts, Home & Garden, Lights & Lighting, Home Textiles, Food & Beverage, Apparel, Sports & Entertainment, Timepieces, Jewelry, Eyewear, Consumer Electronics, Beauty & Personal Care, Shoes & Accessories, Fashion Accessories, Luggage, Bags & Cases | ||
| 东南亚GGS大促返场活动 | 聚合东南亚GGS各大区优势产业(港台/越南/马来/印巴),并以折扣做为主要买家利益点,新品为辅 | Food & Beverage, Apparel, Fabric & Textile Raw Material, Home & Garden, Health & Medical, Gifts & Crafts, Sports & Entertainment, Packaging & Printing, Vehicles & Accessories, Timepieces, Jewelry, Eyewear, Machinery, Consumer Electronics, Beauty & Personal Care, Shoes & Accessories, Fashion Accessories, Tools & Hardware, Luggage, Bags & Cases | |||
| 大商务联合活动 | Push 和 EDM,推动和召回潜在买家,进行买家激活和生命周期管理,推动买家分层 | Packaging & Printing, Office & School Supplies, Service Equipment | |||
| 工业标品“行家选” | 瞄准海外批发型买家,主打海外注册品牌或大牌代工厂 | Electrical Equipment & Supplies, Tools & Hardware, Fabrication Services, Security & Protection | |||
| 秋冬季鞋靴新品热品大放送 | 秋冬及圣诞应季各种男女童靴,雪地靴,居家毛绒拖鞋,休闲运动鞋爆款展示 | Shoes & Accessories | |||
| 面料及纺织原材料秋冬新品专场 | 应季秋冬新品,根据重点CPV属性圈品,测试买家关注度和转化,以此调整红蓝海招商招品策略 | Fabric & Textile Raw Material | |||
| For Xmas | 圣诞相关相关服装最后一波采购 | Apparel | |||
| 11/9-11/15 | DDP爆品秒杀大赛 | 1. 行业小二甄选爆品(以爆品为核心击穿买家) ;2. DDP提供门到门服务,为下沉用户提供内贸式的采购体验 | Consumer Electronics, Home Appliances, Apparel, Beauty & Personal Care, Timepieces, Jewelry, Eyewear, Fashion Accessories, Gifts & Crafts, Toys & Hobbies, Sports & Entertainment, Luggage, Bags & Cases, Shoes & Accessories, Packaging & Printing, Home & Garden, Fabric & Textile Raw Material, Furniture, Construction & Real Estate, Lights & Lighting, Vehicles & Accessories, Security & Protection, Tools & Hardware, Electrical Equipment & Supplies | ||
| 2021新品集市 | 生活类型的优质商品推荐;为买家推荐2020-畅销的实力优品,展示金品系列的优质商家,提供2021年有预见性的机会产品 | Apparel, Home Appliances, Home & Garden, Health & Medical, Gifts & Crafts, Sports & Entertainment, Office & School Supplies, Shoes & Accessories, Beauty & Personal Care, Toys & Hobbies, Tools & Hardware, Furniture | |||
| 11月消费电子行业苹果配件专场活动 | 亮点:iphone12 将于10月14日发布,必会带动整个消费电子行业的热度;玩法:主打 iPhone12/iPad 专供配件和iPhone12 新科技升级影响的周边产品;行业将配合活动发布iPhone12 主题报告,推动以品招商;营销侧将发布iphone12 粉丝通话题,推动商家发布短视频;买家侧配合阿波罗产品精准推送潜在买家,提升转化率 | Consumer Electronics | |||
| 箱包秋冬(含节庆)趋势新品 | 亮点:近60天新品,有折扣,符合趋势(有前置趋势指导,到叶子类目维度) | Luggage, Bags & Cases, Apparel, Beauty & Personal Care | |||
| 汽车电子及用品 | 全场商品5折起 | Vehicles & Accessories | |||
| 健康医疗行业活动 | RTS品,快速发货,价格、交期确定性 | Health & Medical | |||
| 11/16-11/22 | 11月食品饮料 & 农业行业国际站月度活动 | 11月趋势热品及定向新商新品定向引流赋能 | Agriculture, Food & Beverage | ||
| 美国电商平台供货商家招募 | 美国市场家装新品, Wayfair 直采,折扣,部分商家美国现货 | Lights & Lighting, Construction & Real Estate, Furniture | |||
| 超级买手周 | 优品推荐 | All | |||
| 11/23-11/29 | 备战黑五:买家延期付款 | 通过卖家给买家自账期,并给商家配置提前回款的金融产品,来帮助卖家更好的给买家账期的权益 | All |
10月
| 活动时间 | 活动名称 | 活动利益点 | 行业 | 是否招商 | 招商链接 |
|---|---|---|---|---|---|
| 10/1-10/4 | Winter Apparel Hot Selling | 冬季季节商品推荐 | Apparel | ||
| 10/1-10/7 | 面料产业带实力优商优品展示 | 9月大促期间产业带商家按GMV排序大海/小海/海景房(主打产业带特色) | Fabric & Textile Raw Material | ||
| RFQ产品升级 & 买家运营 | RFQ产品升级后,将搭建一个严肃化的采购需求招投标市场,同时通过RFQ表单的最新功能,买家可以更快速提交表单,同时获得更有匹配性的商家报价 | Electrical Equipment & Supplies, Energy, Gifts & Crafts, Rubber & Plastics, Agriculture, Sports & Entertainment, Security & Protection, Fabrication Services, Machinery, Vehicles & Accessories, Consumer Electronics, Tools & Hardware, Chemicals, Construction & Real Estate | |||
| 10/12-10/18 | 家电大商家售后质保专场 | 1. 行业SKA商家和龙头商家;2. 有海外售后和质保服务的产品;主打家电售后保障心智 | Home Appliances | ||
| 圣诞季玩具备货采购活动 | 以RTS商品为主,主打圣诞季国外玩具零售商备货(商品维度按照近90天询盘数,订单数筛选突出优品吸引流量,圈选折扣商品吸引下单) | Toys & Hobbies | |||
| 金品总部优质贸易专区 | 1. 通过数据挖掘出经营多个叶子类目,组货能力强的商家,主打买家心智:一站式集采,适合批量跨类目采购;2. 均为金品认证商家,在疫情期间买家无法来中国验厂的条件下,均能提供真实的认证视频和验厂报告;3. 均为第三方认证过严肃化的能提供ODM服务、并且有一定外贸行业经验(出口年限大于等于3年)的优质商家 | All | |||
| 10月3C办公数码产品折扣活动 | 市场需求:10月海外复工趋势渐显,企业级消费电子产品采购需求增长;买家心智:折扣 | Consumer Electronics | |||
| 10/12-10/25 | 九月采购节行业返场活动 | All |
